Good video content is the key to video marketing success, however, there are still many other things you can do to optimise your videos and improve reach.
Video Marketing Tips
According to data from Syndacast, video content will account for 74% of all traffic online by 2017. This projected increase in video content means that more and more marketers are implementing video marketing in their strategies. With video marketing, ‘content is king’, and good content is the key to success and getting lots of views. Yet, with so much content online, it is important that you take extra measures to optimise your videos. The following video marketing tips highlight some tactics you can use to optimise your video content:
1. Hook Your Viewers
The average attention span of a human is like that of a gold fish – 8 seconds – as found in a study by the Microsoft Corporation. This short time correlates with the amount of time you have to engage with your audience to keep them interested in your videos. Most video viewers drop off in the first 7 seconds if a video does not resonate with them, so you need to be fast in introducing your value proposition and what the video is about.
2. Visual Appeal
The visuals of your video are an important element in grabbing and keeping a viewers attention. On Facebook, 85% of videos are viewed without audio as users scroll through the home page. Facebook measure a video as interesting when a viewer clicks to turn on sound.
The visuals of a video are also used to create thumbnails which play a key role in helping Youtube users pick a video in the Youtube search engine. Make sure to use lots of creative shots in your videos and keep the camera moving around to keep the audience interested. Also, add captioning to your videos for users watching in mute.
3. Video SEO
The single most important factor in video SEO is to ensure that your video content is actually good. However, optimising your videos can also help in boosting your video reach and views. After uploading your videos, you should add relevant titles, descriptions, and tags to your videos that will help the right audience find you videos. While views are important, Youtube measure the quality of a video by ‘watch time’, so you should never mislead viewers with false titles or tagging.
Additionally, you should add video annotations and call to actions. More so, add links to some of your other videos at the end of your videos as Youtube will see your content as good if people watch more of your videos.
4. Share On All Platforms
Make sure to upload and share your video content across all your platforms. This is a great way to get more views and drive traffic to your website, while also allowing your audience to connect with you in more ways.
5. Facebook Video Reach
When you upload a video directly to Facebook you will see x7 more engagement than a Youtube embed on Facebook – Facebook prefer to see users uploading videos to the Facebook platform. So if you are trying to improve the reach of your videos on Facebook, then it is imperative that you upload to Facebook.
6. Google SERPs
On the other hand, if you are trying to rank on Google SERPs, then uploading your videos to Youtube is a good idea as Youtube is owned by Google.
7. Paid Advertising
If you have a good video that you know will benefit a certain target audience, then you should consider paid advertising in your video marketing strategy. This is a sure way to reach the right audience, and even at a reasonable budget. Most social media platforms like Facebook and Youtube have options available to define a target audience using parameters.
8. Measure Analytics To Inform Your Future Video Content
Analytics will help you improve your video content. Youtube allows you to see where the most viewers drop off in a video. This can help you find the problems in your video content and help inform your future content.
Facebook insights gives you access to see video views, video reach, and videos viewed for more than 30 seconds. All useful data in measuring the success of your videos and where you might improve.
Good content is king, however, there are many extra ways to boost the reach of your video marketing content, from video SEO and paid advertising to measuring analytics to inform future decisions. By following the tips above, you will be on your way to creating successful videos. If you need assistance with your video marketing, make sure to get in touch with us at Shoot Audition.